Investment Holding Company · Cape Town
Building enduring value, one business at a time.
ToolShark Holdings is a privately owned investment holding company. We own, build and back a portfolio of trading brands, a retail business and a growing software platform — guided by the conviction that automation, sound engineering and applied AI compound into lasting value.
About
A holding company with an operator's discipline.
Founded in 2026 and based in Claremont, Cape Town, ToolShark Holdings is the parent company behind a group of complementary businesses spanning physical products, retail and software.
We are not a passive investor. We design products, write software, run a retail operation and build the internal tools that make all of it run — then reinvest what we learn back across the group. Every company benefits from shared infrastructure: a common identity platform, accounting, training and automation, all built in-house.
The result is a tightly integrated group where a workshop-accessory brand, a wood-care brand, a 40-year retail business and a software platform share the same engineering DNA.
Portfolio
The companies and platforms we own.
A group spanning brands, retail and software — each one operating, each one connected.
ToolShark
Precision workshop accessories — jigs, the MAGNETITE magnetic dust-collection system and 3D-printed shop upgrades, designed in CAD and made in Cape Town.
Visit ToolShark → toolshark.co.za Product brandJoe Mama's
A wood-care brand of finishes and treatments for the workshop and home, developed in-house and sold through Power Tool Services.
Visit Joe Mama's → joemama.co.za RetailPower Tool Services
The group's retail arm — a 40-year Cape Town tool business and the exclusive home of the ToolShark and Joe Mama's ranges, online and in store.
Visit Power Tool Services → toolservices.co.zaCommerce Intelligence
The group's commerce-intelligence platform — competitor price tracking, product matching and automated market insight that turns raw data into pricing decisions.
Visit Commerce Intelligence → ci.toolshark.net SoftwareToolShark Accounting
SARS-compliant multi-tenant accounting and billing software — double-entry, VAT and payroll — built in-house and run across the group.
Visit Accounting → accounting.toolshark.co.za SoftwareToolShark Training
A staff training platform — product videos, manuals and quizzes by brand — keeping retail teams sharp across the group.
Visit Training → training.toolshark.co.za Platform · OAuthToolShark Platform
The shared identity and single sign-on layer that ties the group's software together — one secure login across every ToolShark application.
Sign in → oauth.toolshark.net
Investment focus
Where we put our energy and capital.
We invest in the things that compound — capability, not just cash flow.
- 01
Automation
Replacing repetitive, manual work with reliable systems — from stock synchronisation to supplier reconciliation — so people do the work that matters.
- 02
New product development
Designing and bringing original products to market, engineered in CAD and manufactured locally, rather than re-badging imports.
- 03
Operational efficiency
Building the shared infrastructure — identity, accounting, training and tooling — that lets every business in the group run leaner.
- 04
AI integration for SMEs
Putting practical artificial intelligence to work inside small and medium enterprises: extraction, intelligence, support and decisions that used to need a far bigger team.
“We back businesses we understand because we run them ourselves. Everything we build in one company makes the next one stronger.”
Bruce Shadwell · Founder & CEO
Leadership
Founder-owned and founder-led.
Bruce Shadwell
Founder & CEO
Bruce founded ToolShark Holdings in 2026 to bring together the brands, retail and software he has built into a single, integrated group — with a focus on automation, original product development and applied AI for small business.
Contact
Get in touch.
For investment, partnership or group enquiries.
ToolShark Holdings
221 Imam Haron Rd, Claremont, Cape Town, South Africa